Born in East London with no formal business degree, Emma Grede built a fashion empire by spotting gaps the industry kept ignoring. Today she holds stakes in three major brands, sits on Forbes’ list of America’s richest self-made women, and presides over a property portfolio worth an estimated $70 million. Her story isn’t about inheriting opportunity—it’s about creating it.

Net Worth: $405 million (Forbes, June 2025) · Skims Stake: 8% · Good American Stake: 23% · Property Empire: $70 million

Quick snapshot

1Confirmed facts
  • $405M net worth per Forbes (June 2025) (Realtor.com)
  • 8% stake in Skims alongside Kim Kardashian (Wikipedia)
  • 23% stake in Good American with Khloé Kardashian (Good American)
  • 22% stake in Safely with Kris Jenner (Wikipedia)
2What’s unclear
  • 2026 net worth projections unavailable
  • Whether Skims’ 2024 valuation shift affected her stake value
  • Exact ownership changes since brand launches
3Timeline signal
  • October 2016: Good American launched—largest denim debut in history (Good American)
  • 2019: Skims co-founded with Kim Kardashian and Jens Grede (Good American)
  • March 2021: Safely launched with Kris Jenner and Chrissy Teigen (Good American)
  • 2023: Forbes $320M → 2024: $390M → June 2025: $405M (Good American)
4What’s next
  • January 2025: Off Season launch with Kristin Juszczyk (NFL/Fanatics collab) (Wikipedia)
  • Continued growth tied to Skims’ expansion into new categories (Wikipedia)
  • Active chairwoman of 15 Percent Pledge advocating retail diversity (Wikipedia)

The table below summarizes the key facts about Emma Grede’s business interests and personal details.

Category Detail
Estimated Net Worth $405 million
Primary Brand Skims (founding partner)
Husband Jens Grede
Notable Property $70 million empire
Birth Date 23 September 1982
Origin East London
First Shark Tank Investment First Black female investor

Is Emma Grede a billionaire?

No—Emma Grede has not reached billionaire status, though she sits comfortably among America’s wealthiest self-made women. Forbes estimated her net worth at $405 million as of June 2025, ranking her 88th on America’s richest self-made women list (Realtor.com citing Forbes). That’s roughly 27% growth from her $320 million valuation in 2023 (Wikipedia).

The gap between her current worth and billionaire territory remains substantial, but her trajectory tells a different story. Her stakes in Skims, Good American, and Safely continue appreciating as these brands expand into new markets and product lines. The $70 million property portfolio adds another layer of tangible wealth beyond equity stakes.

Net worth estimates from Forbes and other sources

Forbes publishes the most frequently cited figures for Grede’s net worth, though the exact numbers vary by year. The publication listed her at $320 million in 2023, moving to $390 million in 2024, then $405 million by June 2025 (Mamamia). Other outlets have offered different estimates—but Forbes remains the benchmark for celebrity wealth tracking.

Comparison to billionaire threshold

To cross the billion-dollar line, Grede would need her estimated wealth to more than double from current levels. Her equity in Skims represents her most valuable single asset, but precise valuation depends on private company disclosures unavailable to the public. Industry analysts watching Skims’ expansion trajectory—including its push into new categories—see continued appreciation as plausible, though quantifying exact growth remains speculative without transparent financials.

The upshot

At $405 million, Grede sits well below billionaire status—but her wealth has grown 27% in two years. For readers tracking her trajectory, the question isn’t whether she’s a billionaire today, but whether Skims’ ongoing expansion changes that math within the next few years.

What does Emma Grede’s husband do?

Jens Grede is a film producer, fashion executive, and co-founder of Skims alongside his wife and Kim Kardashian. The Danish-born entrepreneur brings creative and strategic expertise to their brand portfolio, handling everything from product development to broader business direction. His collaboration with Emma extends beyond marriage into a genuine business partnership that spans multiple ventures.

Jens Grede career overview

Before Skims, Jens built a reputation in fashion and media circles. His film production background provided connections and storytelling skills that translated into brand-building, particularly when launching shapewear that aimed to redefine body inclusive messaging. At Skims, he serves alongside Emma as a founding partner, with both holding equity stakes in the company valued at hundreds of millions combined (Wikipedia).

Joint ventures with Emma

The couple’s most visible joint venture remains Skims, launched in 2019 with Kim Kardashian. Jens handles strategic direction while Emma leads product development—a division of labor that reflects their complementary skill sets. Both appear at industry events together, and their property investments often involve joint decisions tied to brand headquarters and lifestyle needs.

Emma Grede is the CEO and Co-Founder of Good American, the first fully inclusive fashion brand that celebrates all dimensions of female power. — Good American Official Site

How much of Skims does Emma own?

Emma Grede holds an 8% stake in Skims, according to widely cited reports. While Kim Kardashian maintains the majority ownership position, Grede’s founding partner status and chief product officer role give her meaningful equity that has appreciated substantially as the brand grew from a shapewear startup to a multi-category lifestyle company. In November 2022, Skims won the first Innovation Award from Amazon Fashion at the CFDA Awards—a recognition that underscored the brand’s market impact (Wikipedia).

Skims ownership stake

Her 8% stake in Skims represents her single largest equity exposure by valuation, even though her percentage is lower than her holdings in Good American and Safely. The reason is straightforward: Skims has achieved the highest market valuation of her three brands, making even a minority stake worth significantly more in absolute terms. The brand reported strong growth across underwear, loungewear, and shapewear categories, with expansion into new verticals driving ongoing revenue increases.

Value of stake contribution

Calculating the precise dollar value of her 8% stake requires knowing Skims’ current private valuation—a figure the company doesn’t publicly disclose. Industry observers point to the brand’s 2024 valuation increases and successful category launches as indicators of continued appreciation. If Skims maintains its growth trajectory, Grede’s stake value could represent the largest single component of her $405 million net worth.

Why this matters

Grede’s 8% Skims stake is smaller than her 23% in Good American and 22% in Safely, but the brand’s higher valuation makes it her most valuable equity position. For investors watching body-inclusive brands, the Skims model—founder ownership split among strategic partners—demonstrates how minority stakes in high-growth ventures can outweigh majority positions in slower-growing companies.

Is Emma Grede still with Skims?

Yes—Emma Grede remains actively involved with Skims as a founding partner and chief product officer. Recent reports confirm her continued leadership role, though the specifics of her day-to-day involvement have evolved as the company scaled. She appeared at industry events and public appearances through 2024, and her equity stake means her financial interests remain directly tied to Skims’ performance.

Current role at Skims

Grede’s title as chief product officer suggests she maintains oversight of product development, design direction, and brand positioning—the areas where her expertise originally attracted Kim Kardashian to partner with her. While major strategic decisions likely involve Kardashian as majority owner, Grede’s founding status and product leadership keep her central to Skims’ identity rather than a passive investor.

Ongoing involvement

Beyond Skims, Grede continues expanding her entrepreneurial portfolio. In January 2025, she launched Off Season with Kristin Juszczyk in collaboration with the NFL and Fanatics (Wikipedia). This venture demonstrates she’s not relying solely on existing stakes—instead actively building new businesses that could eventually rival her original brands in scale.

Emma Grede was the first Black female investor on Shark Tank.Elle (fashion and culture outlet)

Is Emma Grede a millionaire?

Absolutely—Emma Grede is not merely a millionaire but a centimillionaire, with an estimated net worth exceeding $400 million. CNBC identified her as a self-made millionaire, emphasizing her path from East London origins to fashion industry leadership without family wealth or inheritance to accelerate her trajectory. Her wealth spans equity stakes, property holdings, and continued business development.

Millionaire status confirmation

The distinction matters because Grede’s wealth places her in rare company. Forbes’ richest self-made women ranking alongside names like Oprah Winfrey and Rihanna—not because they operate in identical industries, but because they’ve built independent wealth through brand ownership rather than endorsements or acting salaries alone. At $405 million, she’s approximately 405 times richer than the median millionaire’s net worth.

Breakdown of wealth sources

Her wealth breaks down across several categories: equity in three major brands (Skims, Good American, Safely), a $70 million property portfolio, and ongoing revenue from new ventures like Off Season. The brands represent the bulk of her liquid net worth, with property providing tangible assets that appreciate independently of business performance. Each component reinforces the others—property holdings support brand operations, while brand equity drives her ranking on wealth lists.

The catch

Grede’s wealth is substantial, but heavily tied to private company valuations she cannot control. If Skims or Good American face market headwinds, her net worth could shift downward faster than someone with equivalent wealth in public equities. For readers evaluating her financial standing, the composition of her wealth matters as much as the headline number.

Confirmed

  • 8% Skims stake (Wikipedia)
  • $405M Forbes net worth June 2025 (Realtor.com)
  • 23% Good American stake (Good American)
  • First Black female Shark Tank investor (Elle)
  • $70 million property portfolio (Realtor.com)

Unclear

  • 2026 net worth projections unavailable
  • Exact Skims valuation fluctuations
  • Whether equity splits changed post-launch
  • Specifics of Off Season financials

Timeline

1Timeline signal
  • : Good American launches with Khloé Kardashian—the largest denim debut in history (Good American)
  • : Skims co-founded with Kim Kardashian and Jens Grede
  • : Safely launches with Kris Jenner and Chrissy Teigen
  • : Skims wins first Innovation Award at CFDA Awards (Wikipedia)
  • : Forbes estimates $320 million net worth
  • : Forbes estimates $390 million net worth
  • : Off Season launches with Kristin Juszczyk
  • : Forbes estimates $405 million net worth

With an estimated net worth of $320 million by 2023, Forbes magazine identified Grede as one of the Richest Self-Made Women in America. — Wikipedia citing Forbes

Summary

Emma Grede has accumulated $405 million through strategic stakes in Kardashian-linked brands and a growing property empire, but she remains notably short of billionaire status. Her story demonstrates how co-founding brands with famous partners can accelerate wealth accumulation—even while her own product expertise and business judgment drive the ventures themselves. For aspiring entrepreneurs watching her trajectory, the lesson isn’t about finding celebrity partners, but about identifying market gaps the mainstream industry ignores and building brands that outlast the initial buzz. Grede’s next moves, particularly Off Season’s NFL expansion, will test whether her formula works beyond the shapewear and denim categories that made her name.

Related reading: richest man in the world

Frequently asked questions

What is Emma Grede’s age?

Emma Grede was born on 23 September 1982, making her 42 years old as of 2025.

What is Emma Grede’s ethnicity?

Emma Grede is from East London. She is the chairwoman of the 15 Percent Pledge, an initiative advocating for retailers to allocate 15% of shelf space to Black-owned businesses—a commitment reflecting her engagement with diversity and inclusion in fashion.

What is Jens Grede’s net worth?

Jens Grede’s individual net worth is not publicly disclosed with the same detail as his wife’s. As co-founder of Skims and husband to Emma Grede, he shares in the family’s wealth trajectory, but specific figures are not available in verified sources.

Who is the lowest paid Kardashian?

This question mischaracterizes how the Kardashian-Jenner family operates. Individual family members have varying business interests and brand ownership stakes—not a linear “paid” structure. Members like Khloé Kardashian co-own Good American with Emma Grede, while others hold stakes in different ventures. Direct salary comparisons don’t apply to entrepreneurs who own equity.

Who was Emma Grede’s first husband?

Publicly available sources do not provide detailed information about Emma Grede’s marital history before her current marriage to Jens Grede. Her previous relationships are not extensively documented in verified reporting.

What brands does Emma Grede co-own?

Emma Grede co-owns three major brands: Skims (8% stake, shapewear and loungewear), Good American (23% stake, denim and inclusive fashion), and Safely (22% stake, plant-based cleaning products). She also launched Off Season in January 2025.