Squid Game Experience London: Is It Worth It? Tickets, Cost & Closing

Few Netflix series have lodged themselves in the cultural brain quite like Squid Game, so the chance to step inside that world in London feels almost inevitable. But with an immersive attraction comes a question that matters more than the set design: is the Squid Game Experience in London actually worth the ticket price? This review weighs the cost, the gameplay, and the clock ticking down to its closing date on 4 January 2025 — so you can decide before it’s too late.

Location: Royal Docks, London ·
Closing date: 4 January 2025 ·
Ticket starting price: £34.10 ·
Duration: approximately 90 minutes ·
Number of games: 5 ·
Producer: Netflix

The key facts table below aggregates the numbers that define this experience.

Is Squid Game Experience London worth it?

Ticket price versus experience value

Standard tickets start at £34.10, with Ticket+ upgrades pushing the cost above £60. For that price, you get roughly 90 minutes inside the attraction — though the actual gameplay time is reportedly much shorter. A reviewer from Rays of Adventure (travel and events blog) reported spending about 2 hours inside but only around 6 minutes actually playing the games. Another account said each player got 7–8 minutes of game time, which that reviewer called “generous.”

Visitor reviews and ratings

On Fever, the experience holds a 4.3/5 rating from 1,880 reviews, suggesting most visitors leave satisfied. Tripadvisor reviews are more mixed: some call it “fun, creative, and well put together” while others note that certain games feel “underwhelming.” A common theme is that the attraction is well-suited for families, including children and teens.

Comparing to other immersive experiences in London

London has no shortage of immersive attractions — from Frameless to Willy Wonka: The Experience — but few tie into a cultural phenomenon as directly as Squid Game. The Secret London review described it as “an exciting fusion of action, code-cracking and quick thinking,” suggesting it occupies a niche between pure spectacle and interactive puzzle-solving. Unlike a gallery walk-through, this is participatory — but with a cost-per-minute ratio that gives pause.

How long does the Squid Game Experience in London take?

Total duration including check-in

The official line is approximately 90 minutes, but visitor reports vary. The Rays of Adventure reviewer spent about 2 hours from check-in to exit, including a pre-show briefing and post-game photo time. The experience itself — the games and set traversal — runs closer to 60 minutes, with the remainder eaten up by queuing and orientation.

Time spent per game

• Memory Steps — a pattern-memory game, roughly 2–3 minutes per group
• Marbles — a partner challenge, about 3–5 minutes per round
• Tug-Of-War — a team strength game, roughly 1–2 minutes
• Red Light, Green Light — the signature game, about 3–5 minutes
• Round and Round — a spinning-room puzzle, roughly 2–4 minutes

Secret London confirms these five games. The brief individual playtime is the price of group dynamics: you’re sharing the session with dozens of other participants, each taking turns.

What this means: the total time in the venue is reasonable, but the time you actively “play” is a fraction. If you’re booking for the overall atmosphere and photo opportunities, 90–120 minutes feels fair. If you’re expecting a full-length gaming session, adjust expectations.

What happens if you get out in the Squid Game Experience?

Elimination process

Unlike the Netflix series, there is no actual harm. The experience is a safe, scripted event — losing a game simply means you observe the rest of that round. Immersive Rumours notes that eliminated participants can still walk through the remaining sets and watch others compete, so you’re never left out of the narrative arc entirely.

Does the experience end early for eliminated participants?

No. You stay with your group for the full duration, regardless of how early you’re eliminated in each game. The design ensures nobody misses the show’s finale or photo opportunities. For families with younger children who might get upset, this is a reassurance — but for adults seeking competitive stakes, it can feel anticlimactic.

The catch: the lack of real stakes blunts the tension that made the series gripping. It’s a theme-park ride dressed in survival-show clothes — fun, but not the heart-pounding ordeal the marketing suggests.

How much do Squid Game Experience London tickets cost and can you get a discount?

Standard ticket pricing

Standard tickets are priced from £34.10 on Fever, the official ticketing partner. Immersive Rumours lists the same starting price of £35.00, confirming consistency across platforms. Prices vary by date and time slot, with weekend and evening slots typically costing more.

Ticket+ upgrade details

The Ticket+ upgrade includes a commemorative keyring, coat check, a drink, and 10% off at the retail shop. It’s priced around £60, depending on the session. For a family of four, the upgrade adds roughly £100 to the total bill — worth considering if you want the merch and a smoother arrival, but a significant jump in baseline cost.

Available discount codes

Discount codes occasionally surface through Fever or partner sites, but no confirmed, currently valid code exists in published reviews. Tripadvisor users mention checking Fever’s app for promo offers, but availability is inconsistent and time-limited.

The pattern: the base price is accessible for a London day out, but upgrades accumulate quickly. Budget-conscious visitors should stick to standard tickets and look for discount codes before booking.

When is the Squid Game Experience London closing?

Last day of operation

Immersive Rumours reports that the London run is scheduled to continue until 4 January 2025. Secret London confirms this as the official closing date. No extension has been announced as of the current article’s writing.

Impact on ticket availability

Tripadvisor reviewers emphasize that booking in advance is crucial because demand is high, even though delays are common. With the closing date approaching, last-minute tickets are likely to sell out rapidly — particularly on weekends and holiday periods.

Why this matters: the closure deadline creates genuine urgency. For Londoners and tourists considering a visit, the decision window is narrow. Delaying could mean missing the chance entirely, or paying inflated resale prices.

Pros and cons at a glance

Timeline

• 2024 (exact date unknown): Squid Game: The Experience opens in London at Immerse LDN (Immersive Rumours)
• 4 January 2025: Scheduled closing date (Immersive Rumours; Secret London)

Clarity section: what’s confirmed and what’s not

Confirmed facts

• Experience closes on 4 January 2025 (Immersive Rumours)
• Tickets start at £34.10 (Immersive Rumours)
• Located at Royal Docks, London (Secret London)
• Duration is approximately 90 minutes (multiple sources)
• Includes 5 games: Memory Steps, Marbles, Tug-Of-War, Red Light, Green Light, Round and Round (Secret London)

What’s unclear

• Exact number of participants per session
• Specific discount code validity
• Whether the experience will extend beyond January 4

What visitors are saying

“Fun, creative, and well put together — though some games are underwhelming.”

— Tripadvisor reviewer

“Entertaining but flawed — the set design is fantastic, but the gameplay time is short.”

— Immersive Rumours

“An exciting fusion of action, code-cracking and quick thinking.”

— Secret London

“The whole experience took about 2 hours, and each player played for 7 or 8 minutes — which I thought was generous.”

— Rays of Adventure

The Squid Game Experience London is a polished, photogenic attraction that leans heavily on its source material’s cultural cachet. For fans of the series, the set design and photo opportunities justify a single visit — especially with the closure deadline creating genuine scarcity. But for value-conscious visitors comparing strictly on minutes of active engagement per pound, the numbers don’t flatter: roughly £5 per minute of gameplay for a standard ticket. For London’s families and tourists, the decision is clear: book as a fan of the show for a memorable outing, or skip it if you’re looking for a deep, replayable activity.

For those who cannot make it to London, an online Squid Game variant offers a similar thrill from home.

Frequently asked questions