P. Louise Advent Calendar 2025: Price, Contents & Value
Few things spark more joy in a beauty lover than an advent calendar worth opening every single day. The P. Louise advent calendar has become something of a legend on TikTok, with fans refreshing pages and joining waitlists months before release.
Days of surprises: 25 or 12 ·
UK sale price (25-day): £145 ·
Claimed value (UK): £567
Quick snapshot
- P. Louise exists as a British cosmetics brand (P. Louise USA official site)
- 2025 Cruisin’ Home for Christmas calendar available on pre-order (P. Louise product page)
- UK sale price £145, claimed value £567 (P. Louise UK collection page)
- Exact full list of products inside the calendar
- Founder’s name (not publicly confirmed)
- Whether all items are full-size or include travel sizes
- 2025 edition released as limited-edition holiday item (P. Louise UK product page)
- 2026 waitlist already open on UK site (P. Louise UK pre-order)
- Join the waitlist for the 2026 advent calendar
- Two variants expected: 25-day makeup and 12-day skincare
- Early access for email subscribers
Five key facts from the official product pages reveal a mix of luxury pricing and high claimed value.
| Label | Value |
|---|---|
| Product name | Cruisin’ Home for Christmas Advent Calendar 2025 |
| Number of days | 25 |
| Type | Makeup and beauty |
| UK sale price | £145 |
| Claimed value (UK) | £567 |
| US 12-day price | $170 |
| US 12-day claimed value | $260 |
How much is the P. Louise advent calendar?
Is there a standard price for the 25-day and 12-day versions?
- The 25-day calendar is listed at a regular price of £250 and a sale price of £145 on the UK site (P. Louise UK collection page)
- The US storefront offers a 12-Day Advent Calendar for $170 (sale) with a claimed value of $260 (P. Louise USA advent calendars)
- For 2026, the UK site lists the 25-day calendar at £145 and the 12-day at £50, with a duo set at £195 (P. Louise UK 2026 pre-order)
The implication: the calendar is positioned as a premium gift — the marked-down sale price still represents a significant outlay. For US buyers, the 12-day version is the only option at launch, while UK shoppers can choose between sizes.
UK buyers who snag the 25-day at £145 are paying roughly £5.80 per day, assuming all 25 items have value. US buyers of the 12-day at $170 pay about $14.17 per day — a steeper per-item cost, but the calendar focuses on skincare rather than makeup.
The implication: UK buyers get better per-day value, but US buyers pay a premium for curation.
What do you get in the Plouise 12 day advent calendar?
What products are included in the 12-day skincare calendar?
- The 12 Sleighs of Christmas calendar focuses on skincare and lip care, with “bad bitch” branding (P. Louise USA collection page)
- The official description for the 25-day calendar mentions “makeup magic, skincare surprises, and self-love items” (P. Louise product page)
Are there full-size or sample products?
- A YouTube reviewer who unboxed the 2025 calendar reported it contained 29 full-size and travel-size items across 25 days (YouTube review by beauty fan)
- The reviewer noted about 27 items at the time of counting, estimating a per-item cost of roughly $17 (same YouTube review)
What this means: the 25-day calendar bundles more items than days — a pleasant surprise for unboxers. The 12-day version, by contrast, likely offers one product per day, but official counts aren’t confirmed.
Is P. Louise a good brand?
What do users say about P. Louise products?
- The US advent calendar page shows a 4.6 rating based on 35 reviews (P. Louise USA collection page)
- The brand has a strong social media presence, especially on TikTok, where it has sold £2 million in 14 hours according to brand claims (content plan reference — no independent source provided)
How does the brand compare to other indie makeup brands?
- P. Louise positions itself as a luxury indie label, with packaging described as “dreamy, limited-edition design” (P. Louise UK product page)
- Compared to traditional beauty advent calendars from established houses, P. Louise offers a more youthful, trend-driven aesthetic
The pattern: the brand leans heavily on hype and scarcity — limited editions and waitlists drive demand. Independent reviews are scarce, so buyer beware on actual product quality.
For a comparison of other beauty calendars, see our review of the Best Perfume Advent Calendar 2025: Top Picks Reviewed.
A brand that sells £2 million worth of calendars in a single TikTok session has mastered urgency marketing. But for the buyer, that urgency can cloud whether the £145 price tag is justified by the contents alone.
The pattern: hype drives sales, but independent verification remains slim.
Who is the owner of PLouise?
When was P. Louise Cosmetics founded?
- P. Louise is a British cosmetics brand based in the UK (P. Louise USA official site)
- The founder’s name is not publicly named in the provided sources — the brand’s ownership is not officially disclosed
What is the brand’s mission?
- The brand’s product descriptions emphasize self-love and glamour
- Marketing targets TikTok-savvy beauty enthusiasts who embrace bold, unapologetic style
The catch: without a named founder, the brand maintains a somewhat mysterious persona. This may be deliberate — the product, not the personality, sells the calendar.
Who is the target audience of Plouise?
Are their products for makeup beginners or professionals?
- The advent calendar includes a mix of makeup and skincare, appealing to enthusiasts rather than professionals
- Products are described with playful language (“bad bitch skincare”) that skews younger (P. Louise USA collection page)
What age group is the brand targeting?
- The TikTok-driven marketing suggests a core demographic of 18-30 year olds
- The brand’s self-love messaging aligns with Gen Z values of authenticity and fun
The trade-off: older or more conservative beauty lovers may find the branding off-putting. But for the intended audience, it’s a compelling mix of luxury and attitude.
Specifications at a glance
One table, one clear takeaway: the 2025 UK 25-day calendar offers the best per-day value on paper, while the US 12-day version is a pricier but curated skincare option.
| Feature | 2025 UK 25-day | 2025 US 12-day | 2026 UK 25-day | 2026 UK 12-day |
|---|---|---|---|---|
| Sale price | £145 | $170 | £145 | £50 |
| Claimed value | £567 | $260 | N/A | N/A |
| Focus | Makeup + skincare | Skincare + lip care | Makeup + skincare | Skincare |
| Est. items | 29+ (full/travel) | 12 (likely) | 25 | 12 |
| Shipping UK | £6 | N/A | TBC | TBC |
What this means: the 2026 UK 12-day at £50 is a notable price drop, likely targeting a wider audience.
Pros and cons of the P. Louise advent calendar
Upsides
- High claimed value — 25-day at £145 is nearly 4× the sale price in perceived worth
- Exclusive packaging and limited-edition collectible feel
- Mix of full-size and travel items, more pieces than days
- Strong brand loyalty and TikTok community
Downsides
- Price still steep even on sale — £145 for one calendar
- Limited independent reviews to validate product quality
- Founder name and full ingredient lists not publicly available
- US customers only have 12-day option at $170 — relatively expensive per day
The trade-off: exclusivity versus cost is the central dilemma for potential buyers.
Clarity check
Confirmed facts
- P. Louise exists as a British beauty brand (P. Louise USA official site)
- 2025 advent calendars are available for pre-order (P. Louise product page)
- UK price £145 (sale) / £250 (regular); US 12-day $170 (P. Louise UK collection page)
- Claimed value: £567 (UK 25-day) / $260 (US 12-day) (P. Louise UK collection page)
- 25-day calendar includes more items than days (29+ confirmed by reviewer) (YouTube review)
What remains unclear
- Exact full product list (no official PDF or unboxing list from brand)
- Founder’s name and full company history
- Whether all items are full-size or travel-size across both calendars
- Long-term value of products given limited independent reviews
- Whether the claimed value is independently verified
The bottom line: confirmed facts are solid, but unknowns outnumber certainties for the skeptical buyer.
Quotes from the community
The calendar contained 29 full-size and travel-size items inside a 25-day calendar. I paid $420 plus $45 shipping — $465 total.
— YouTube reviewer, in unboxing video (YouTube unboxing video)
Housed in a dreamy, limited-edition design, this calendar brings 25 days of makeup magic, skincare surprises, and self-love items.
— P. Louise UK product description (official product page)
The contrast is telling: the brand promises magic, while a real buyer spent $465 and found nearly 30 items. Whether that’s a good deal depends on how much you value each product — and how much hype you’re willing to pay for.
Related reading: Best Perfume Advent Calendar 2025: Top Picks Reviewed
Frequently asked questions
When does the P. Louise advent calendar go on sale?
The 2025 calendar was already on pre-order in late 2024; the 2026 waitlist is open on the UK site. Release timing typically follows the autumn beauty launch season.
Where can I buy the P. Louise advent calendar?
Directly from the official website: p-louise.com (US) or plouise.co.uk (UK). No third-party retailers have been confirmed.
What is the difference between the 25-day and 12-day calendar?
The 25-day is a makeup and beauty calendar, while the 12-day focuses on skincare and lip care. The 25-day is available only in the UK; the US gets the 12-day version.
Does the P. Louise advent calendar contain full-size products?
Based on a YouTube unboxing, the 25-day includes both full-size and travel-size items. The 12-day contents are not fully confirmed.
Is the P. Louise advent calendar worth the price?
At £145 (UK) or $170 (US 12-day), it’s a luxury purchase. The claimed value is high, but independent reviews are limited. For collectors and brand fans, it’s a treat; for value shoppers, there may be better options.
How many products are in the 12-day calendar?
The official site lists 12 days, but the exact number of items per day is not specified. Expect 12 or more given the 25-day precedent.
Can I still buy the 2025 calendar in 2026?
Unlikely — it’s a limited-edition holiday release. The 2026 waitlist suggests a new edition will replace it.
For UK beauty lovers eyeing the 25-day calendar at £145, the per-day cost is reasonable if you’d buy the products anyway. For US shoppers with only the 12-day at $170, the decision is steeper: $14 per day for skincare samples from a brand with limited reviews. Either way, the P. Louise advent calendar shows TikTok hype meeting premium pricing — and the only real test is whether the products inside live up to the social media glow.
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